The Bag of Dicks business story didn’t begin in a startup accelerator. It began behind a bar at a casual shift.
In 2015, the founder was bartending when a bachelorette party walked in, armed tooth and nail, with everything from glitter to inflatable toys. Among their items? Candy shaped like… male anatomy. The male anatomy that you are thinking of. The kind that 3rd graders giggle at uncontrollably. That visual stuck.
It sparked an idea: What if that same humor could be turned into a business? A product that didn’t just make people laugh…but made them share it, too.
The phrase “eat a bag of dicks” had long existed in pop culture. But at that point, nobody had turned it into a product you could actually buy. Because how exactly would one find a bag of dicks? Would it be edible? The metaphor had only ever stayed a metaphor.
Recognizing a Gap in the Market
The Bag of Dicks business story shows how speed matters. A quick Google search revealed some domains were taken—but no one was offering this concept as a prank candy.
No one had created a legitimate, anonymous candy-shipping service based on this hilarious insult. That gap was wide open.
The idea wasn’t entirely new. A recent viral business called Ship Your Enemies Glitter had proved people were willing to pay for harmless revenge. The proof of concept was already out there. (side note: there were also more sadistic revenge tactics available on the dark web, but we won’t get into that).
So the founder got to work. Fast. Faster than you could eat a bag of dicks.
Keeping It Simple and Funny
The magic of the Bag of Dicks business story is in the simplicity. No app. No tech stack. Just brightly colored, penis-shaped candy sent in anonymous packaging.
It was a low-cost product that delivered a high emotional payoff. People loved the gag (pun intended?), and they loved sharing it even more.
The product branding leaned into the absurdity. The packaging screamed “prank,” and the website copy delivered insult with charm. It didn’t try to be serious, it tried to be unforgettable.
Humor made it viral. Simplicity made it scalable. And brilliance made it successful. That’s why we at Launch a Biz continue to send this amazing product to every competitor of ours in an attempt to dominate the market.
What Entrepreneurs Can Learn
There are three powerful lessons in the Bag of Dicks business story.
First: Act fast. The founder didn’t wait for investor approval. They launched the idea when it was hot and owned the niche.
Second: Lean into absurdity. If your target audience appreciates humor, don’t dilute it. In some cases, going “too far” is the reason something works. That’s why standup comedy works.
Third: Small ideas can win. You don’t need to invent the next Uber. You need a product people will talk about and pay for.
Helpful Resources
- Y Combinator’s Startup Library – Practical startup guidance from world-class founders.
- Kauffman Founders School – Education for founders by founders.
- CB Insights Unicorn Tracker – Real-time list of billion-dollar startups.
- Carta’s Startup Glossary – Definitions to key startup terms, from equity to dilution.
Final Thoughts on the Bag of Dicks Business Story
The Bag of Dicks business story isn’t just about prank candy. It’s about spotting an opportunity and moving before anyone else does.
You don’t need a fancy pitch deck or outside funding to build something memorable. You need bold thinking, fast action, and a clear audience.
At Launch A Biz, we help founders build those ideas: from legal setup to brand design to digital launch. Whether it’s clever or controversial, we’re ready to bring it to life.
We would have LOVED to do the branding for this business. While we weren’t around at its inception, take a look here at some of the brands we DID help launch.